GOAT

GOAT

Tuesday, October 4, 2016

Marketing Mix report

Target Market: Brady vs. Goodell 17 is targeting the people who want revenge on satan himself. Roger Goodell.


Product: Brady vs. Goodell 17 is a video game that allows the player to take over the GOAT himself Tom Brady and the New England Patriots and get revenge on Roger Goodell for the unlawful ruling by the NFL to suspend God. Your job in the game is simple. Just win the Super Bowl.


Price: Brady vs. Goodell 17 will be priced at $54.99.


Place: Brady vs. Goodell 17 will be available at all Gamestop locations across New England as well as all Target superstores in Massachusetts. It will also be available at the Patriots pro shop at Gillette Stadium and in multiple stores within Patriot Place in Foxboro. As we expand, we will be available at places like Walmart and Amazon and be included in Gamestops and Targets across the country.

Promotion: At all locations where the game is sold, potential consumers will be able to play a sample game on a device located in the store. Many members of the New England Patriots will make guest appearances across New England on the day of the release at all stores selling the game. These players include Tom Brady himself, Julian Edelman, Rob Gronkowski, and Malcolm Butler. Commercials will also be aired over the jumbotron at Gillette stadium during halftime and in between quarters. Also, we will have signs hanging around the stadium and flyers will be handed out at the ticket gate before each game.  

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